Build a Strong Sales Force

A salesperson must be able to get customers to like him or her. If a salesperson isn't likable, no amount of product knowledge will help.

Retaining Customers: Content, Platforms, and Video Services

Apps and APIs make it possible for both service providers and platform vendors to extend the value of their solutions, and both players need to be flexible so as not to break their connection to the consumer.

Five Ways to Make Time for Customer Outreach

Inattention to long-term marketing will only make your daily problems worse.

Brands That Communicate Win

To combat this onslaught of mediocrity, we all need to remind our customers how much enjoyment quality AV gear can provide.

Flying Without Navigation

Or how we learned to stop worrying and love the research bomb*

The Top Twelve Things Your CE Website Needs To Do

Your website is the single most important weapon in your marketing arsenal.

When Should You Walk Away From a Sale?

Just remember that if something sounds or looks too good to be true, check it out - and if it doesn't feel right, consider walking away.

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Featured Product

Video Mount Products IWB-1B In-Wall Box

Video Mount Products IWB-1B In-Wall Box

As flat panels themselves become increasingly slimmer, customers are looking for even more ways to get these mounted TVs and monitors as flush with the wall as possible. The Video Mount Products IWB-1B is an in wall box that allows up to a 32-inch flat panel to fully collapse into a wall. It installs easily between two 16-inch on center wooden studs, has integrated cable and electrical knockouts, and a high load capacity. The IWB-1B works with the LCD-1B and LCD-2537B mounts. The IWB-1 is yet another option for discerning installers and customers who demand both aesthetic appeal as well as the famed VMP reliability. Whether in the office, commercial install, home, or any other application where a low-profile wall mounted flat panel option is desired, the VMP IWB-1B is the answer.