Build a Strong Sales Force

A salesperson must be able to get customers to like him or her. If a salesperson isn't likable, no amount of product knowledge will help.

Retaining Customers: Content, Platforms, and Video Services

Apps and APIs make it possible for both service providers and platform vendors to extend the value of their solutions, and both players need to be flexible so as not to break their connection to the consumer.

Five Ways to Make Time for Customer Outreach

Inattention to long-term marketing will only make your daily problems worse.

Brands That Communicate Win

To combat this onslaught of mediocrity, we all need to remind our customers how much enjoyment quality AV gear can provide.

Flying Without Navigation

Or how we learned to stop worrying and love the research bomb*

The Top Twelve Things Your CE Website Needs To Do

Your website is the single most important weapon in your marketing arsenal.

When Should You Walk Away From a Sale?

Just remember that if something sounds or looks too good to be true, check it out - and if it doesn't feel right, consider walking away.

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Featured Product

Rolls Battery - Maintenance-Free AGM & GEL Batteries

Rolls Battery - Maintenance-Free AGM & GEL Batteries

With a full range of capacity options (85AH-3300AH) and voltage configurations to choose from, Rolls Battery maintenance-free 2V, 6V & 12V AGM and broad range of 2V GEL models offer a valve regulated lead acid (VRLA) battery option with the same dependable energy storage and heavy-duty construction customers have grown to expect from the Rolls brand for over sixty years. Installed in off-grid, grid-tied or backup float applications, these sealed batteries require minimal ongoing maintenance and provide a versatile energy storage solution for remote or confined installations. Rolls Battery AGM and GEL battery lines deliver superior cycle life and are backed by an industry-leading warranty.