Build a Strong Sales Force

A salesperson must be able to get customers to like him or her. If a salesperson isn't likable, no amount of product knowledge will help.

Retaining Customers: Content, Platforms, and Video Services

Apps and APIs make it possible for both service providers and platform vendors to extend the value of their solutions, and both players need to be flexible so as not to break their connection to the consumer.

Five Ways to Make Time for Customer Outreach

Inattention to long-term marketing will only make your daily problems worse.

Brands That Communicate Win

To combat this onslaught of mediocrity, we all need to remind our customers how much enjoyment quality AV gear can provide.

Flying Without Navigation

Or how we learned to stop worrying and love the research bomb*

The Top Twelve Things Your CE Website Needs To Do

Your website is the single most important weapon in your marketing arsenal.

When Should You Walk Away From a Sale?

Just remember that if something sounds or looks too good to be true, check it out - and if it doesn't feel right, consider walking away.

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Featured Product

sonnenBatterie eco

sonnenBatterie eco

Sonnen's mission is to provide clean and affordable energy for all. As the first mainstream grid tied residential energy storage company in the world and with 24,000 sonnenBatterie systems installed worldwide, sonnen is a proven global leader in intelligent energy management solutions. The all-in-one sonnenBatterie smart energy storage solution easily integrates with new and existing solar installations to help homes manage their energy throughout the day-saving money, providing backup power, and maximizing the effective use of solar power day and night. Sonnen has won several awards for its energy innovations, including the 2017 Zayed Future Energy Prize, MIT's Technology Review's 50 Smartest Companies in 2016, Global Cleantech 100 for 2015-2017, Greentech Media's 2016 Grid Edge Award for Innovation, and Cleantech's 2015 Company of the Year Award in both Israel and Europe.