Unfortunately, there is a critical shortage of marketers who are competent and confident enough to share.
If an outlet gives me content free or subsidized, I'll watch/scan your ad because it's the price I pay for the free information, education and entertainment.
Media writers, reporters - on air, in print, online - know they have less than five seconds to attract the viewer's/ reader's attention.
The challenge is how fast and flawlessly content is streamed to your big set or device.
The challenge for management is to become comfortable with being uncomfortable handling the speed, ambiguity and scary portions of the business rollercoaster.
The leaps in creativity and innovation come from the shortfalls, failures you seldom hear about. As long as each failure produces a positive side effect, you know the company and the team are moving in the right direction.
Technology is changing at an unbelievable rate but that also means the consumer also is more in control and companies/brands have to deliver throughout the lifecycle to ensure the brand/product delivers on its promise, its commitment.
While a recent Intel study found that the young generation is extremely tech-savvy, they are also concerned that technology makes people less human.
The challenge is that there are a lot of companies/products involved in delivering the connected car and that means a major concern regarding safety and data privacy.
If companies have to constantly feel as though the answer is right around the corner they'll soon find too much data can cause indigestion. Take advantage of what's in front of you today.
Protection of your personal data is vital, but just as important is the security of the various devices such as your smart locks, monitoring system.
A lot of really smart people in technology took Confucius' advice, "Choose a job you love and you will never have to work a day in your life."
As more educational toys and tools go online, the hacks and breaches will affect kids in ways we can't even imagine now.
For companies to reach their destiny, the consumer technology industry needs standards that CTA and other standards groups can "negotiate" for consumers. Companies can then focus on products that help make the digital transition easier and faster.
There's a reason CES is in Vegas every year...things look more real, better on the stage...you get entertained no matter where you turn.
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