For better or worse, retailers risk falling into the "uncanny valley" by knowing too much about every shopper's habits and buying preferences, which has led to the slow and uncertain adoption of video-based retail shopper identification and marketing systems.
A successful digital signage implementation requires more than purchasing hardware and throwing together a bit of content. Choosing a good solutions provider prevents the customer from being overwhelmed with technical details and ensure the correct mix of services and warranties.
BrightSign offers both hardware and software digital signage products. Their extensive range of players is compatible with several DS software products and the software spans everything from locally installed authoring and management to enterprise grade SaaS. We took four of their players for a spin to build a 2x2 matrix.
Bill explains some of the different services that logistics companies and specialty consultants offer during the planning, installation and maintenance phases of a project, and why these types of vendors may (or may not) be worth considering for your next project.
Large format displays like LED billboards aren't as exotic -- or expensive -- as they once were. But they're still complicated to quote and hard to buy. For all that, though, these natural successors to the roadside billboard market can teach us all about project planning, budgeting, and making memorable content.
Germany's largest consumer electronics retailer was eager for a new solution that would bring the power of the Internet into the store to enhance the shopping experience. But, the retailer's requirements for a new solution were stringent and the company's internal teams needed new ideas
Having had nearly 7 years to fully digest what FMOT means, we now know that it moments of truth can be found in any environment, not just retail stores. And understanding how they work inside of your environment -- whether it's a call center floor, an office break room, or a retail store -- can make the messages that appear on your digital signs much more effective.
Many of the brave and the pioneers that jumped in early on and rightfully so, are beginning to find themselves in the position where their Digital Signage system is perhaps antiquated, their operational costs are higher than expected, they've fallen out with the solutions provider, the software is no longer supported, system features are falling behind newer solutions or advancing technologies that are continually evolving, etcâ€¦ the list is endless.
The industry leaders are redefining the possibilities of digital signage, developing additional ways for companies to deploy and manage well-executed commercial display solutions that weren't previously possible. Through these technologies, companies can develop and deliver bold, personalized messages that draw customers in and increase revenue for their business.
An introduction to video walls
Typically hotels buy advertising. on a recent trip to New Orleans, I came across a Hotel selling advertising and providing a compelling reason to sign up.
With offerings as creative and addictively delicious as Green Tea Strawberry CrĂ¨me, MojiTea and Teappuccino, Argo Tea, a successful chain of specialty tea caf©s, wanted to update its static menuboards to cost-effectively improve their presentation and automate new content delivery.
Outside, digital displays are in an uncontrolled, harsh environment that is constantlychanging, meaning anything can happen to them. To successfully deploy digital displays in outdoor environments, many factors must be considered.
Lucky Strike Lanes and Lounges introduced the upscale boutique bowling experience six years ago, and have now added BrightSign media players to deliver high-quality video artwork complementing their trademark cocktails, private lanes and sophisticated menu. BrightSign Network Management enables art displays and promotional messages to be coordinated, from California to New York.
"Showrooming," the practice of researching products in a brick-and-mortar store and then buying them somewhere else, is getting a lot of attention lately. Not that it's anything new. Budget-conscious consumers have always been inclined to defect when presented with a better deal
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