Hot Selling Devices Spell Great Insecurity Opportunities

OMG your iPhone tracks your movements.  Well yes your Android does to and the wireless companies and Homeland Security and Facebook and Google and  Mom, Dad and ..... How do you think you get those neat coupons when you walk by the store?  How do you think your phone service knows how to deliver a call or your email server to deliver your spam. You probably can't remember the last time you were alone...really alone. Sure you thought so but you silly boy/girl ! Getting off the grid is getting even more difficult.  Sometimes it's a bad thing but overall well just don't get paranoid...you're really boring to follow.  " No matter how incompetent the assassins, no matter how much they miss their target, there's always one person who always gets hit." - Frank Farmer (Kevin Kostner), "The Bodyguard," Warner Bros (1992)

People, Work, Play and Content Are On the Move

Increasingly, people are bringing in their own devices - notebooks, smartphones, and tablets to work.  As more business apps are available, the tablet will be used for even more "office activities" … yeah, right! The challenge for IT people will be ensuring that they have adequate security in place, which is still  an issue with the iPhone your boss told them to support.  IT managers are quoting Count De Monet, "It is said that the people are revolting." When the pain level drops, IT will add business/enterprise applications for the tablets.  Don't worry, you'll still leave the office with your notebook, smartphone, tablet…knowledge warriors have to be prepared for anything.

Tellywood Works to Reach You Any, Every Way They Can

NAB is still sorta about TV and movies...but with a difference. The difference is huge.   They're trying to figure out how to hook you up with their content, stuff, rather than letting the other guy suck you in.  So they're playing all the angles smartphone, tablet, notebook.  Heck even the TV and theater. Seems as though you've given up work, exercise, just about everything to watch content anytime, anywhere, anyhow. They haven't figured out exactly how to make money on it all yet but they do like what Netflix has done over the past year.  Maybe they'll try their own channels of distribution shortly...maybe. " You see, this is my life! It always will be! Nothing else! Just us, the cameras, and those wonderful people out there in the dark!... All right, Mr. DeMille, I'm ready for my close-up ." - Norma Desmond (Gloria Swanson), Sunset Blvd., Paramount (1950)

Artists, Music, Audiences Change - Labels Find it Tough

Seems like half the shows on TV are about rising musicians/singers.  But ask the MPAA (music folks) and their industry is breathing its last chest rattling breath.

Content Insider # 172 -- Marketing You Don't Manage

If you went to/read about SXSW (check Wikipedia) you saw that folks were doing everything for word of mouth (WOM) buzz.  They'll do it all the time, every time.  Big secret though?   Those folks don't have one iota of control over WOM! Nope that belongs to the people we're feeding the messages to.  You know "them."   Problem is they can turn on you in a heartbeat and gawd it ain't pretty.  When that happens it's damage control and you try to save the vital parts...that's when you call the PR folks to blame...not us, them! It can be "managed if you know how to prepare, what to do, when to do it...and you have blind faith!!!!

Content Insider #170 - Usage Trends

If you were one of the fortunate few who got his/her iPad 2 lord it over the other folks who are waiting for ...something else.  Of course they and you also carry around your smartphone, notebook, other mobile devices.  They're too important not to be without...and the information they hold.  Good thing is all that data, content you're creating doesn't make the things weigh any more except when you have to get a few external hard drives to carry it all.  Who knew you just had to have 8-10 four drawer filing cabinets of stuff with you but...you do.  Could put all the content at home but that's getting pretty full.  Could put it in the cloud but that's a little scarey.  All storage people can say is thank you for creating, storing, sharing.

Content Insider #171 -- The Game Is On

We may have worked with Atari for over six years back in the real gaming system days but we never really had a long attention span -- long enough to play the games.  We knew people who slept under their desks and lived on Coke/Twinkies when it was crash n burn to get games out.  Folks still do but now they're talking serious money.  So serious we people buy virtual goods/stuff with real money.  Times have changed but the attraction of games hasn't.  The games are more realistic, more immersive and more valuable.  Serious men, women, boys, girls play them...serious men, women develop them...seriously there's a new breed of casual games !!!!

Content Insider # 164 - A World of Plenty

What can be better than equal net access for all and a network privacy police force patrolling, monitoring the pipes to protect you?  Sure equal network access isn't in your country's constitution...but it should be!  And just because you're not sure how to act or what to do on the iNet that's not your fault...it's the government's!! Equal access should be available to anyone/everyone who wants it but that doesn't mean everyone "deserves" a pipd big enough for him/her to watch TV, download Web videos or do video on demand with your "device."  Some cultures remember government police actions and somehow they went astray and the powers were abused.  There are rules, there is commonsense and there is a strong degree of group policing on the Net that is done by the group and the common good. As someone said be careful for what you wish for because you just might get it. " Can't push him too hard; he might break. You gotta' remember who you're dealing with." - Steve McCroskey, Airplane (1980), Paramount

Content Insider #159 - Trends vs. Fads

Trying to figure out what tech trend (necessity) to buy is one of the biggest challenges people face today. Holidays are nerve wracking for you, us, everyone.  You want to buy just the right...thing.  You don't want to spend too much or too little.  You want it to be something the recipient will want, will use, will keep, won't go out of style tomorrow.  With the  speed of change in the industry that's a tough order. Even worse when you're buying something for your business or yourself.   Admit it...look in your store room.  Peek in the garage.  Yesterday's great solutions, great answers are lying around and you wonder how you could have missed the signs.  Our recommendations aren't bulletproof but maybe some of the information will help you think twice and avoid investing in another deadend revolutionary product/solution.  But 20+ years in the industry working with industry leaders will give us a huge edge.

Content Insider #160 - Augmented Reality

Augmented Reality is simply the real world we live in only more.  It's there naturally when you watch a sporting event.  You call it up when you use your smartphone to get a recommendation or learn more about the place you're going to visit.  True it's not real real but it is a lot more helpful, more useful than existing in a virtual world.  Every day more AR work is being done to help you make the right decisions.  It's reality but with a little...augmentation. " I can't afford to have an independent programmer monitoring me. Do you have any idea how many outside systems I've gone into?" - Master Control Program, Tron (1982), Walt Disney

Content Insider #162 - Tablets

With all the tablets and apps being shown at CES it was tough to believe that Apple wasn't at the show.  Oh they were at the show they just weren't at the show! Hard to believe that a year plus ago there wasn't a tablet product category and at CES there were 80+ devices being shown.  So will they take over the world as some forecast? If so who will be the winners, survivors, hangers on? With our cold, steely logic and raw guts/perception we'll give you our outlook right here... "We must get beyond passions, like a great work of art. In such miraculous harmony. We should love each other outside of time... detached." - Steiner, La Dolce Vita (1960), Riama Films

Content Insider #163 - The 3D Evolution

We swore 3D TV would be here after last year's CES ...BIG!!! Even after 30 years of working in the PC/CE/communications space we were blinded by the light.  We knew better but it just felt so right.  Why isn't it here yet?  The infrastructure isn't in place.  Education, comprehension, appreciation, love takes time.  But we're getting closer.  2011 will deliver significant improvements, gains for home, mobile viewing. . When will the 3D stars be in alignment so it will be an accepted fact?   Soon...very soon.   "… Politicians from around the world will see it. Of course, they'll want to use it as a weapon. As a scientist - no, as a human being - I can't allow that to happen!" - Dr. Seizawa, Godzilla (1954), Toho Films

2011…New Consumers, New Markets, New Economy Take Hold

Let's start by saying 2011 is going to be the year we wanted three years ago when the financial institutions "borrowed" our global wellbeing!  It was the first time we entered unfamiliar territory because the financial meltdown didn't affect just one country but all of us.

Content Insider #156 - Business Must Constantly Look to, Plan for Tomorrow

Even though a few companies have sold 10M +/- tablets and phones in the US and are slowly, painfully rolling them out in other wealthy consumer markets (Japan, North America, Europe), that's only a drop in the proverbial consumer population bucket.   There's are 300 million potential consumers in the US and a whopping six billion plus around the globe.   Today, the Gross Domestic Product (GDP) growth in the wealthy countries is modest (at best), and the outlook for the next 10 years isn't overly aggressive.                         The "buy low, sell high" approach - buying components, manufacturing "somewhere" at the lowest possible price and selling them for optimum profit to folks in the wealthy areas is becoming more challenging.   That's why businesses are becoming more serious about reaching, influencing emerging economy consumers. "There must be alternatives. You must have some technology that could solve our problem." - Professor Barnhardt, The Day the Earth Stood Still, 2008

Content Insider #157 - The Portable World

Think about it…Dennis Hopper, Peter Fonda, you hittin' the road on rad bikes.  How freakin cool!  How free!! How far to the next electrical outlet because your notebook, tablet, smartphone, iPod batteries are in the red zone? Some say it was Jobs that put you on the road to adventure.  First, the iPhone that did everything but make a call.  Then, the iPad that does even more of everything, still doesn't make a call.  "Oh, yeah, they're gonna talk to you, and talk to you, and talk to you about individual freedom. But they see a free individual, it's gonna scare 'em." - George Hanson (Jack Nicholson) - Easy Rider (1969), Columbia Pictures

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