In a perfect world there would be one format but today consumers are accustomed to choosing the solution and approach which bests meets our specific needsâ€¦and budget!
We anticipate significant opportunities for hardware and software companies helping service providers, home network and home computer vendors, and CE vendors to develop more proactive customer help solutions.
"The natives over there are cannibals. They eat liars with the same enthusiasm as they eat honest men." - Captain Nemo (James Mason) - 20000 Leagues Under the Sea (1954)
"Jules, did you ever hear the philosophy that once a man admits he's wrong, then he's automatically forgiven of that wrongdoing?" - Vincent (John Travolta), Pulp Fiction, 1994
The explosion of digital entertainment options and home network tools brings with it a new level of complexity when it comes to the installation, use and maintenance of these high-tech toys. While many of these products are easy to install and use, bringing together disparate components and systems can still be a challenge for many consumers.
Sometimes our kids - and the community at large - make us feel like Tom Hanks in the 2004 The Terminal. We simply go from gate to gate trying to get on the next technology plane to fly to our destinationâ€¦optimum personal and business productivity.
For thousands of years people looked the other way as folks made copies of other people's work - by hand, by printing press, by copier, by disc.
This year in three overstuffed, stress filled days the Titans of the industry held court on stage in two different cities - Las Vegas, San Francisco.
People are suddenly going to change over and join the video on demand (VoD) and pay-for-view society. What is even better for the PC/CE industry is the fact that they will build out their home networks so they can watch their content anywhere in the house.
Because change in this industry tends to be incremental and far more subtle than what can easily be reported in a newspaper article or a short television news report, we wanted to open 2007 with some of our thoughts about "what's next" in the digital lifestyles industry.
Due to resource constraints, diverse operation backgrounds, varying levels of competitive pressure, and split views on market dynamics and corporate competences from decision-makers, operators are selecting different integration approaches.
If you have been searching for the single 'Killer Application', and come to the conclusion that it would be easier to find the end of a rainbow, you may want to try a more measured approach to attacking the market.
Operators will rightly choose the technology that presents them with the strongest business case, and this choice will vary from market to market. They cannot (and should not) be expected to forego current savings in exchange for the promise of cheaper equipment further down the road.
Will the trend that created the smart phone lead to the mass acceptance of the smart home as well? It's a smart bet.
If the solution is simple, reliable, and fairly priced, the consumer wins, and the integrated digital home - nay, the digital lifestyle - vision becomes a reality - rapidly.
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