Analyst report endorses Apple’s approach of in-store demos of smart home tech

Ben Lovejoy for 9to5Mac:  A recent IHS Markit analyst note says that lack of awareness of the benefits of smart home technology is holding back growth.

"Consumers are not being properly educated on smart home devices and how these systems could improve quality of life, either through security or convenience and peace of mind. The immediate concern is explaining and showing customers why they would want a smart home …"

The note suggests that Apple is on the right track with its in-store demo stations, where customers can experience for themselves what it’s like to have a HomeKit controlled connected home.

"The new displays serve as both a promotional and educational tool. For customers who have yet to acquire smart home equipment, they simulate what a smart home experience has to offer. For example, people will be able to see what happens when you activate the ‘Good morning’ or ‘Good night’ scenes in the Home app."

IHS Markit estimates that the European market for smart home technology will experience year-on-year growth of more than 140% by the end of this year, though this number would have been larger with better consumer awareness.  Full Article:

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

 BLE2 Series Brushless Motor & Driver

BLE2 Series Brushless Motor & Driver

The BLE2 Series replaces our popular BLE Series and continues our brushless motor advantages by featuring an all new compact, high-power and high-efficiency brushless DC motor combined with a Driver that can be digitally set and controlled via external DC voltage or by the front panel. The BLE2 Series can easily compete with larger 3-phase inverter driven motors in many more applications, with built-in simple holding torque function, saving space and increasing performance thanks to the advantages of a brushless motor design. The BLE2 Series has a maximum speed of 4000 r/min, achieving a speed ratio of 1:50 (80 to 4000 r/min). The new motor structure is small than previous models and enables high power and high efficiency while incorporating easy setting, installation and wiring. The new motor connector offers IP66 degree of protection and allows for easy and direct connection between motor and driver with two available orientation of cable outlet direction.