Lowe's is bringing 'smart home' centers to its stores just in time for the holidays
Lauren Thomas for CNBC: Lowe's knows its shoppers are increasingly looking to purchase smart home devices, and it wants to help.
On Tuesday, the home improvement retailer unveiled plans to launch so-called stores within its stores, in a partnership with b8ta, to sell and educate shoppers on smart home products.
With the software retailer, Lowe's will set up centers at 70 locations nationwide, where various tech gadgets will be sold aside knowledgeable customer service representatives.
"Consumers aspire to live a connected life and crave solutions that make this possible," Ruth Crowley, vice president of customer experience design at Lowe's, said in a statement.
"Smart home products simplify life – but the technology can sometimes be confusing or intimidating," she added. "So, we developed Smart Home powered by b8ta to emulate a 'lab-like' atmosphere that empowers customers to make informed decisions."
Lowe's is allowing its shoppers to learn about and try certain smart home technology before making a purchase.
The mini stores will feature more than 60 smart home products, sold from brands such as Google, Sonos, Nest, Samsung and Ring. The items on sale will include thermostats, cameras, speakers and security systems. Full Article:
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