Amazon has 76% smart home speaker U.S. market share as Echo unit sales reach 15M, new study finds
Taylor Sopper for GeekWire: Amazon still has a tight grip on the U.S., home smart speaker market.
Consumer Intelligence Research Partners (CIRP) published a new report today from its latest “home automation devices” study that shows Amazon and its Echo products with a 76 percent U.S. market share, compared to 24 percent for Google and its Google Home device. That’s in line with a study earlier this year from eMarketer.
CIRP also estimates 15 million Amazon Echo units sold across the U.S., which is up from 10.7 million in March and 5.1 million this past November, according to data from CIRP.
Amazon first entered the smart home speaker scene two years ago with its original Echo device; it now also sells different models like the $49.99 Echo Dot, which accounts for more than 50 percent of Echo products in the wild, CIRP noted.
Google released its Google Home device in November. It retails for $129.99; the flagship Echo sells for $179.99. Apple also has its own smart home speaker, the HomePod, which sells for $349 starting in December. Full Article:
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