IKEA'S SMART HOME DARES TO MAKE SENSE

Brian Barrett for Wired:  THE "SMART HOME" has not yet distinguished itself. Sure, you might dim your lights with an app; you might even talk to your large appliances. But despite years of promised ubiquity, the connected home has yet to cleave with mainstream reality. It's too expensive, too futzy, too filled with interoperability landmines. You know who can fix that? Ikea. In fact, it's already started to.

Ikea's current smart home lineup is limited to a handful of lighting products. Nothing so special about that. But the way Ikea has so far approached its Trådfri LEDs illustrates exactly how the furniture behemoth can light a path toward a generation of products that finally fulfill the smart home's potential. They're cheap. They're easy. And most importantly, they'll soon speak HomeKit, Alexa, and Google Assistant with equal fluency.

No surprise, maybe, that a Swedish company embraces neutrality. But as Ikea goes, the rest of the industry may have to follow. Let's hope so, anyway.

Stick To the Basics

The Ikea smart home—which it calls "Home Smart," because even the branding is economical—reflects the rest of furniture giant's strengths. The Trådfri lights strip down functionality and flash. They don't change color, and you can't control them from halfway around the world. If those immediately register as disadvantages to you, chances are you're not the target market in the first place.  Full Article:

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