Home Prime: How Alexa Catapults Amazon Into The Pinnacle Of The Smart Home Market

Shanthi Rexaline , Benzinga:  Amazon.com, Inc. has always been a versatile company, be it innovating new ideas and concepts or being open to adopting successful models and ventures.

So, news of the online retail behemoth aping one of the tried-and-tested successful formulae of electronics retailer Best Buy Co Inc BBY doesn't come as a surprise.

Educating On Smart Home

Amazon has begun assembling a team comprising in-house gadget experts, its own version of Best Buy's Geek Squad installation and repair service that has been in existence for about fifteen years, according to Recode.

Geek squad is a team at Best Buy, which was put in place in 2002 to offer 24/7/365 support to help customers on the phone, online, at your home and at more than 1,100 Best Buy stores. The team does installation, setting up, protection, support and repair services.

The team put together by Amazon is primarily focused on helping customers set up a smart home, which would mean household systems that can be controlled via apps and predominantly by voice.

These smart home gadgets are difficult to set up and integrate with each other, leading to higher return rates, according to Recode. The in-house education team the company has mobilized, is, therefore, seen as an effort to rectify this anomaly.  Full Article:

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