Amazon Is Testing a Geek Squad-Like Service for Smart Home Tech
Phil Wahba for Fortune: Amazon.com (AMZN, +1.91%) is trying out yet a new strategy that should strike fear into the hearts of its brick-and-mortar rivals.
The online store has been assembling an army of experts to offer free consultations for its Alexa product as well as product installations for a fee inside customer homes, Recode reported on Monday, citing multiple sources as well as Amazon job postings. Though Amazon did not immediately respond to a request from Fortune for comment, its website is promoting the service, currently available in seven cities.
The move is a potential threat to Best Buy's (BBY, -6.36%) comeback. That retailer's well established "Geek Squad" installation and repair service has long been a key weapon in pushing Amazon back by letting it offer services others didn't and giving shoppers a reason to come to stores. Best Buy's shares fell 5.5% on the news.
Amazon's service offers to help customers set up a "smart home," a growing category of often complex products and systems where competition is getting more intense. Full Article:
This post does not have any comments. Be the first to leave a comment below.
Post A Comment
You must be logged in before you can post a comment. Login now.