Smart home product manufacturers must target customers in different ways

Rene Millman for Internet of Business:  Manufacturers selling smart home products to customers need to look beyond outdated demographics and embrace new customer segmentations that consider how different people view smart home products and their advantages.

According to research from market analyst company Strategy Analytics, consumers fall into seven categories, including ‘convenience seekers’ and ‘affluent nesters’.

Its analysts say that some smart home products and services have struggled to gain acceptance because they focus on issues  less relevant to certain customer segments. For example, some people are less interested in technology, but are willing to pay for products and services that will help them to better manage their homes.

“The idea of home management encompasses everything from energy management to budgeting to maintenance and repair,” said Bill Ablondi, director of Strategy Analytics’ Smart Home Strategies service. “To appeal to a mass market, companies should focus on solving real problems for consumers.”  Full Article:

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