Samsung’s Bixby lays the groundwork for the company’s smart home play

Brian Heater for TechCrunch:  The Galaxy S8’s main selling point still isn’t fully formed. Announced the week leading up to today’s main event, Bixby is as much a key building block for the company moving forward as it is a shiny new piece of a flagship phone. The company is finally ready to make its play for the smart home, and the new messenger is going to be a key component.

Consider this: The company hasn’t been nearly as aggressive in its bid to provide a unifying presence for connected-home devices. Sure, the company picked up SmartThings back in 2014, but the Kickstarter-funded company hasn’t promoted the technology with the same push as Amazon’s Echo or Apple’s HomeKit, even as interest in the technology has skyrocket.

Strange, given the fact that it has the pieces to make a uniquely appealing play in a sea of like-minded solutions. After all, Samsung’s got something that Apple, Google and Amazon don’t: its own line of connected-home devices, from smart fridges to robotic vacuums.  Full Article:

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