In The Smart Home, Whoever Owns The Hub May Own Retail Too
Nikki Baird for Forbes: According to our research at Retail Systems Research, retailers are very bullish on the future of the Internet of Things, or IoT. They are most excited about opportunities to interact with consumers via their mobile phones and even consumers’ own IoT devices (think wearables). For them, IoT is not about saving money. It’s about driving customer experience.
But what they are ignoring is how the IoT ecosystem looks set to evolve. Retailers will in no way be at the center of the IoT ecosystem. Just look at smart home technology: connected refrigerators, lights, ceiling fans, curtains, door locks – you name it – all increasingly connect to some management framework for all of those devices. Think “operating system for the smart home,” even though it’s a little more sophisticated than that. Cont'd...
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