Electrolux to Acquire Fast-growing Smart Kitchen Appliance Company Anova
Electrolux today announced it has agreed to acquire Anova, the U.S. based provider of the Anova Precision Cooker, an innovative connected device for sous vide cooking that enables restaurant-quality results in the home. The acquisition provides a significant opportunity for profitable growth in this emerging product category. Anova's direct-to-consumer business model and digital focus are also of strong strategic interest to Electrolux.
Anova was founded in 2013 and is growing rapidly amid popular acclaim for its innovative product, which was rated best cooking gadget of 2016 by reviewed.com. Full Press Release:
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