Sears parlays brand reputation and service network with connected home line

Bruce Brown from DigitalTrends:  Meet the new brand, same as the old brands. Sears Holdings, the U.S. holding company that owns the Sears and Kmart retail chains, has repurposed and combined three of its best-known product names — Kenmore, Craftsman, and DieHard — into the new KCD brand for connected products, according to Twice.

KCD president Tom Park pushed the focus on smart homes as a way to not only participate in the connected space market but bring to the relatively new market two elements he sees as missing: trust and reliability. Kenmore appliances bring a full century of history. Craftsman tools are known for their guaranteed durability and lifetime warranties. DieHard batteries have helped start automotive products for more than 50 years.  Cont'd...

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

IntraSonic Technology - I600 In-Wall Digital Stereo Music System

IntraSonic Technology - I600 In-Wall Digital Stereo Music System

You asked, we listened! Music lovers that want to enjoy their tunes everywhere - yes, everywhere! - now have a high-tech, easy-to-use option that upgrades the look and functionality of any home or office. The I600 In-Wall Digital Stereo Music System is a music distribution system that provides enhanced usability and delivers mind-blowing stereo quality sound. With touch screen controls, Bluetooth connectivity, and several music source options, the I600 turns your surroundings into an amazing music entertainment experience.