Sears parlays brand reputation and service network with connected home line

Bruce Brown from DigitalTrends:  Meet the new brand, same as the old brands. Sears Holdings, the U.S. holding company that owns the Sears and Kmart retail chains, has repurposed and combined three of its best-known product names — Kenmore, Craftsman, and DieHard — into the new KCD brand for connected products, according to Twice.

KCD president Tom Park pushed the focus on smart homes as a way to not only participate in the connected space market but bring to the relatively new market two elements he sees as missing: trust and reliability. Kenmore appliances bring a full century of history. Craftsman tools are known for their guaranteed durability and lifetime warranties. DieHard batteries have helped start automotive products for more than 50 years.  Cont'd...

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

REPLACEMENT INTERCOM SYSTEM WITH BUILT-IN MP3 DISTRIBUTION

REPLACEMENT INTERCOM SYSTEM WITH BUILT-IN MP3 DISTRIBUTION

RETRO-M is designed to replace existing Home Intercom Systems and operate on existing 3 and 4 wire systems. BLUETOOTH you music by adding the BT-RECEIVER. No need to remove existing master wall housing, trim plates available to cover those large holes. The RETRO-M intercom unit has a built-in AM/FM radio. Plug in mp3 players such as iPod, iPhone, Zune or any other hand held player into the master and share your music with the entire family. Choose between two music sources; listen to the radio in one room and the mp3 in another room.