Apple strategy in 'smart home' race threatened by Amazon

Stephen Nellis for Reuters:   In less than a year, Amazon's combination of the Echo speaker system and the Alexa voice-controlled digital assistant has come close to delivering on the elusive promise of easy-to-use technology that can control gadgets in the home with a few spoken words.

Yet Amazon.com Inc's (AMZN.O) surprise success sets up a long-term battle with Apple Inc. (AAPL.O) and Alphabet Inc's Google (GOOGL.O) for primacy in the connected household. And the contours of that competition are following a classic tech industry dynamic.

Amazon is pursuing an open-systems approach that allows quick development of many features, while Apple is taking a slower route, asserting more control over the technology in order to assure security and ease-of-use.

The strategic importance of the "connected home" niche looms large: Amazon wants a way to own its customer interactions -mainly shopping online - without an Apple phone or a Google Web browser as an intermediary.  Apple needs to keep the iPhone at the center of customers’ lives, and has built a whole home automation architecture, called Homekit, into its smartphone.  Cont'd...

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

GreenPeak’s GP565 – ZigBee for smart Remote Controls

GreenPeak's GP565 - ZigBee for smart Remote Controls

The GP565 Smart Home RF chip for remote controls supports voice control, motion sensing and the new ZRC 2.0 protocol. The GP565 is optimized for advanced & low cost ZigBee RF4CE remote controls. • 120k or 248k Flash (8k or 16k RAM) memory • 40-pin footprint to support a keyboard scanner interface or other IO interfaces required for remote controls. • Reduced current consumption and improved receiver sensitivity and output power • Patented Antenna Diversity technology enables superior range and WiFi/Bluetooth interference rejection