Apple strategy in 'smart home' race threatened by Amazon

Stephen Nellis for Reuters:   In less than a year, Amazon's combination of the Echo speaker system and the Alexa voice-controlled digital assistant has come close to delivering on the elusive promise of easy-to-use technology that can control gadgets in the home with a few spoken words.

Yet Amazon.com Inc's (AMZN.O) surprise success sets up a long-term battle with Apple Inc. (AAPL.O) and Alphabet Inc's Google (GOOGL.O) for primacy in the connected household. And the contours of that competition are following a classic tech industry dynamic.

Amazon is pursuing an open-systems approach that allows quick development of many features, while Apple is taking a slower route, asserting more control over the technology in order to assure security and ease-of-use.

The strategic importance of the "connected home" niche looms large: Amazon wants a way to own its customer interactions -mainly shopping online - without an Apple phone or a Google Web browser as an intermediary.  Apple needs to keep the iPhone at the center of customers’ lives, and has built a whole home automation architecture, called Homekit, into its smartphone.  Cont'd...

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

 BLE2 Series Brushless Motor & Driver

BLE2 Series Brushless Motor & Driver

The BLE2 Series replaces our popular BLE Series and continues our brushless motor advantages by featuring an all new compact, high-power and high-efficiency brushless DC motor combined with a Driver that can be digitally set and controlled via external DC voltage or by the front panel. The BLE2 Series can easily compete with larger 3-phase inverter driven motors in many more applications, with built-in simple holding torque function, saving space and increasing performance thanks to the advantages of a brushless motor design. The BLE2 Series has a maximum speed of 4000 r/min, achieving a speed ratio of 1:50 (80 to 4000 r/min). The new motor structure is small than previous models and enables high power and high efficiency while incorporating easy setting, installation and wiring. The new motor connector offers IP66 degree of protection and allows for easy and direct connection between motor and driver with two available orientation of cable outlet direction.