The Apple Home arrives next week but it won't change the smart home market as we know it

BI Intelligence:  At its September event, Apple announced a new iPhone 7, equipped with faster processing, a better camera, and added features.

Additionally, the tech giant announced that iOS 10, the next version of its iPhone operating system, will be available for download on September 13. This means Apple Home will become a native app available on compatible iPhones with iOS 10 onSeptember 13.

The Home app, which manages compatible devices, is the final and central part of the Apple smart home ecosystem. The app is built off the Apple HomeKit developer framework, which was released in 2014, and it aims to conquer technological fragmentation within the smart home ecosystem.

When testing the new system, BI Intelligence, Business Insider's premium research service, found that many of the devices were simple plug-and-play devices.  Cont'd...

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