Why Nest’s woes are typical of the smart home industry
Hayley Tsukayama for The Washington Post: Tony Fadell’s decision to step down from the helm of Nest last week came as a surprise but not a big one.
The problems specific to the smart appliance company — which is owned by Google — have been well-documented. But the questions that now loom over Nest aren’t isolated to this one firm, but over the entire smart home industry in general.
Nest, after all, was supposed to be the trailblazer leading the smart home revolution. When Google put down $3.2 billion to buy it in 2014, it appeared to make sense. The company was already a fixture in consumers’ online lives, and the purchase would give Google an entry point into their offline lives. The charismatic Fadell seemed to be the right pioneer, given his product experience at Apple that he could apply to Google’s more open computing vision. But Nest proved to be a less-than-ideal poster child. Cont'd...
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