Smart Home Products: Only 30% Of Consumers Even Know Where To Get Them

Chuck Martin for IOT Daily:  Some serious marketing dollars may have to be spent just to get consumers aware of smart home products and how to go about getting one.

Most consumers don’t know where to turn to buy smart home products or services, that is, if they even know about them.

The reality is that smart home devices are relatively new and not likely to be on the average person’s radar until they need or want a particular new or replacement device for their home.

And when someone decides they want a so-called smart home device, many don’t know where to turn at that point, based on a new study.

Fewer than a third (30%) of households are familiar with where to buy smart home products or services, according the study by Parks Associate

And of those, fewer than half (40%) prefer to buy the smart products at retail outlets, particularly home improvement stores.

But there still is a gap between stores selling smart products and consumers acquiring them.  Cont'd...

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