How Do You Sell Lots Of Smart Home Gear? Scare Off A Burglar, Natch

Michael Wolf  for Forbes:  Being a startup in the smart home industry can be tough. Not only is there lots of competition, but usually you have to spend lots of time and money educating the consumer about what your product does.

Smart home gear tailored towards home security has it a little easier, since most consumers understand that security keeps bad guys away. But when your product is a sub-$100 device with no 24/7 monitoring like the big boys, you then have to spend much of your time creating a compelling message that your low-cost gear can do the job.

This was the challenge faced by Korner, a Seattle startup that makes a patented, ultra-low-cost security sensor. The device, which comes in packs of three for $98, can be stuck on any window or door and sounds an alarm when it senses movement. This sounds great but, if you’re like me, you wonder if putting your safety and security in the hands of such a low cost system is a good idea.  Cont'd...

Comments (0)

This post does not have any comments. Be the first to leave a comment below.

Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

Universal Robots - Collaborative Robot Solutions

Universal Robots - Collaborative Robot Solutions

Universal Robots is a result of many years of intensive research in robotics. The product portfolio includes the UR5 and UR10 models that handle payloads of up to 11.3 lbs. and 22.6 lbs. respectively. The six-axis robot arms weigh as little as 40 lbs. with reach capabilities of up to 51 inches. Repeatability of +/- .004" allows quick precision handling of even microscopically small parts. After initial risk assessment, the collaborative Universal Robots can operate alongside human operators without cumbersome and expensive safety guarding. This makes it simple and easy to move the light-weight robot around the production, addressing the needs of agile manufacturing even within small- and medium sized companies regarding automation as costly and complex. If the robots come into contact with an employee, the built-in force control limits the forces at contact, adhering to the current safety requirements on force and torque limitations. Intuitively programmed by non-technical users, the robot arms go from box to operation in less than an hour, and typically pay for themselves within 195 days. Since the first UR robot entered the market in 2009, the company has seen substantial growth with the robotic arms now being sold in more than 50 countries worldwide.