Lowe’s: Consumers Prefer Home Improvement Stores for Smart Home Products
Today, Iris by Lowe's released the results of its annual Smart Home Survey, revealing that when it comes to shopping for smart home products, home improvement stores (either in-store or online) were rated the No. 1 place Americans are most likely to buy. When asked why they would choose a home improvement store, most say it's because it is a retailer they can trust (55 percent) that has knowledgeable staff (40 percent) and a variety of available products (48 percent).
The 2015 Smart Home Survey, conducted online in August by Harris Poll on behalf of Iris, Lowe's Smart Home Business Unit, polled more than 2,000 U.S. adults aged 18+ and examined Americans' attitudes toward and experiences with smart home products, homing in on the driving factors behind their purchasing and use preferences. Results from this year's study indicate that when it comes to purchasing considerations, cost of equipment and monthly fees as a deciding factor has decreased (down from 56 percent in 2014), though it's still the most commonly cited (43 percent). Ease of use is the second most important deciding factor (19 percent, up from 13 percent in 2014), followed by energy and efficiency features (15 percent) such as home temperature control and automated lighting. Full Press Release:
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