Lowe’s: Consumers Prefer Home Improvement Stores for Smart Home Products

Today, Iris by Lowe's released the results of its annual Smart Home Survey, revealing that when it comes to shopping for smart home products, home improvement stores (either in-store or online) were rated the No. 1 place Americans are most likely to buy. When asked why they would choose a home improvement store, most say it's because it is a retailer they can trust (55 percent) that has knowledgeable staff (40 percent) and a variety of available products (48 percent). 
The 2015 Smart Home Survey, conducted online in August by Harris Poll on behalf of Iris, Lowe's Smart Home Business Unit, polled more than 2,000 U.S. adults aged 18+ and examined Americans' attitudes toward and experiences with smart home products, homing in on the driving factors behind their purchasing and use preferences. Results from this year's study indicate that when it comes to purchasing considerations, cost of equipment and monthly fees as a deciding factor has decreased (down from 56 percent in 2014), though it's still the most commonly cited (43 percent). Ease of use is the second most important deciding factor (19 percent, up from 13 percent in 2014), followed by energy and efficiency features (15 percent) such as home temperature control and automated lighting.   Full Press Release:
 

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

IntraSonic Technology - I2000 Music Distribution and Intercom System

IntraSonic Technology - I2000 Music Distribution and Intercom System

Get wired for sound throughout your home with a new state-of-the-art communications and entertainment system! The I2000 Music Distribution and Intercom Systems provide a wide variety of features at an affordable price so you can enjoy the luxury of music throughout every room in your home without moving a muscle. Interested in wireless music streaming? See our optional Bluetooth Receiver