Sony launches crowdfunding site, features e-paper home control

Tim Hornyak, IDG News Service:  Struggling electronics maker Sony has moved further into the crowdfunding scene by starting its own platform to raise funds for internally generated business ideas, including a new universal remote control with an electronic paper interface.

Launched Wednesday, First Flight is a crowdfunding and e-commerce platform designed to take product proposals from the ideas to sales. It’s only available in Japanese and is limited to Sony’s in-house projects.

First Flight has three stages, a teaser stage, in which new ideas can be previewed and discussed, followed by crowdfunding and e-commerce.

“One of the strengths and aims of First Flight is to facilitate ongoing dialogue with customers from initial development through to market introduction, by seamlessly connecting each phase from previewing and crowd funding to e-commerce,” a Sony spokeswoman said.  Cont'd...

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