What Exactly Is Amazon's Smart Home Strategy?

Michael Wolf for Forbes:  If you were hoping for a straightforward, ‘here’s our smart home’ announcement from Amazon, you’re out of luck.

And unlike others in the space, Amazon’s efforts so far can’t really be summed up easily in a sentence or two. Instead, they’ve put together what appears to be a hodgepodge of random efforts that, at first blush, are difficult to distill down into a cohesive strategy.
 
But once you start looking more closely and begin to connect dots, a potentially interesting plan begins to emerge, one completely different than any of the company’s peers...
 
One thing Amazon is notably not doing is creating a separate piece of purpose built smart home hardware to connect a bunch of smart home devices and radios.
In other words, they’re not doing a hub.
 
Instead, they’ve opted to focus on creating a control layer for your smart home in the Echo that gives them the ability to innocuously gather usage data about your smart home.

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