Google comes to the digital signage side

Intel dropped a Google-sized rock in the digital signage pond in the middle of today's opening keynote at the Digital Signage Expo in Las Vegas.

Intel's Jose Avalos, the company's director of digital signage, embedded and communications group, announced that, on the heels of the release of Google's Chromeboxes last week, the search engine and Internet services behemoth would be turning at least some of its focus to digital signage.

The Chromeboxes could become very inexpensive digital signage media players, and the Chrome platform itself could make the back end cheaper as well, Google's Rajen Sheth, director of product management, Chrome for business and education, told Digital Signage Today in an interview following the keynote.

"So really what it is is the Chrome platform and a few things that we're doing with the Chrome platform," Sheth said. "First is to make the hardware itself lower and lower cost and affordable — for example the new Chromebox we released with ASUS last week is only $179, and it's coming down and down and down in price — but then the bigger thing is, even if the hardware is low cost, it's very tough to maintain this kind of a distributed network of hardware, and that's what we really make possible with the Chrome platform."

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