Samsung To Sell Under-$9K 55-inch Curved OLED TV

Samsung will begin selling on its web site and through select specialty dealers its first Curved OLED TV: the 55-inch Model KN55S9C. At $8,999.99, it enters the market at $6,000 less than competitor LG’s 55-inch Curved OLED, introduced three weeks ago at the Magnolia Design Center in Best Buy’s flagship Richfield, Minn. store.

Samsung vice president of Home Entertainment Dave Das said the price was achieved due to “better than anticipated yields,” which led to the company’s being able to deliver product at such a low price point.

He said the metallic-frame curved aspect of the set, which Samsung is referencing in marketing materials a “Timeless Arena’ that evokes the curved shape of an arena, would serve to distinguish it on a typical sales floor, where consumers are generally faced with a wall of “me-too” flat-panel TVs. The decision to market strategically through the same specialty channel through which Samsung has been marketing its  $40,000 85-inch Ultra HD, however, means that that dealer group will likely be better able to make the case for purchase through its caliber of sales personnel, Das said.

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

REPLACEMENT INTERCOM SYSTEM WITH BUILT-IN MP3 DISTRIBUTION

REPLACEMENT INTERCOM SYSTEM WITH BUILT-IN MP3 DISTRIBUTION

RETRO-M is designed to replace existing Home Intercom Systems and operate on existing 3 and 4 wire systems. BLUETOOTH you music by adding the BT-RECEIVER. No need to remove existing master wall housing, trim plates available to cover those large holes. The RETRO-M intercom unit has a built-in AM/FM radio. Plug in mp3 players such as iPod, iPhone, Zune or any other hand held player into the master and share your music with the entire family. Choose between two music sources; listen to the radio in one room and the mp3 in another room.