CEA’s 11th Annual ‘State of the Builder’ Study Finds Strong, Stable Market for Installed Home Technologies
The overall growth of the home technology market remained consistent from 2011 to 2012, demonstrating home technology has a strong, stable foothold, according to new findings in the 11th Annual State of the Builder Technology Market Study released today by the Consumer Electronics Association (CEA)®.
Technology installations in new homes reached or exceeded 2008 levels, providing more evidence that the market for built-in home technologies is well on the road to recovery. Structured wiring remains the most common installed technology (70 percent), followed by monitored security (44 percent) and home theater pre-wire systems (27 percent).
“These installed technology trends signify that some home technologies have made the transition from luxuries to standard options,” said Chris Ely, senior manager of industry analysis, CEA.
Home technologies have become valuable marketing tools for new homes. Builders say they continue to find that marketing these technologies is important; close to half of builders surveyed (49 percent) said they find it much more or somewhat more important to market these technologies today.
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