How the IT Industry Views AV

If you’ve ever subscribed to the line of thinking that says, “If we in the AV industry don’t sharpen our IT skills, those that already have them are going to swoop in and eat our lunches,” then you may be onto something. This line of thinking acknowledges that the whole AV/IT convergence has already happened and that more and more AV systems are really networked AV systems. It appreciates the growing market for digital signage, videoconferencing systems, streaming media and mobile collaboration and wonders, “Are we as AV professionals missing the boat here? Are we losing out to IT professionals?”

Maybe not yet, but if any of this sounds familiar, I submit this: The IT industry is as interested in the market for networked AV systems (and they should be) as the AV industry is wary that IT will win a lion’s share of that business. Ironically, IT appears to know exactly what it needs to succeed in AV: the knowledge that AV specialists already have.

Read full blog post:

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

This is Control4 Home Automation with Amazon Alexa.

This is Control4 Home Automation with Amazon Alexa.

INTRODUCING THE SIMPLEST WAY TO CONTROL YOUR ENTIRE HOUSE YOUR VOICE. Imagine this... We've all been there-walking through the door into a dark house, arms full. Wouldn't it be nice to tell your house to offer a helping hand? Now you can. A simple voice command-such as "Alexa, turn on Welcome"-lights up the hallway and kitchen, fires up your favorite Pandora station, while the door locks itself behind you. This is Control4 Home Automation with Amazon Alexa.