Wawa Deploys Digital Signage Across 600 Stores
Wawa Inc. has incorporated digital signage into more than 600 convenience stores. In the fall of 2011, following a successful 25-store pilot, Wawa selected ADFLOW Networks Inc. to power its digital marketing network as part of a redesigned foodservice area that features a fresh and appetizing new look.
"Our new digital signage showcases our offer in a much more upscale, appealing way and moves us closer to our vision of fast casual to go," said Howard Stoeckel, CEO of Wawa.
Wawa is using the digital signage displays to drive awareness for new products and to communicate relevant food and beverage options based on the time of day. Messaging is displayed on large-format screens mounted in the foodservice and coffee areas.
"The feedback from customers and store associates was extremely positive after our initial rollout," said Steve Gamble, manager of marketing services for Wawa. "With ADFLOW, we found a digital signage partner who was flexible, creative and great to work with."
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