4D coming to a Screen near You

South Korean CJ Group is planning to equip about 200 U.S. movie theaters with equipment that will bring movies into the 4th dimension. Such equipment comprise moving seats, giant fans that simulate wind, strobe lights for lightning and explosions and tiny nozzles that can spray water, mist, bubbles, scents and odors.

CJ Groups 4DPlex already screens about 20 movies per year in international locations. Costing about $2m to equip a 240-seat theater (half of which is funded by the theater owner) means selling 250,000 tickets at an $8 premium to recover the investment for both parties. Director of Cinepolis in Mexico said that their 4DPlex theaters do two to three times the business of conventional theaters.

If the plans come to fruition, it must spell trouble for D-Box Technologies, who have around 100 locations that offer moving seats. With home theaters and media rooms becoming more popular, will this be enough to entice former movie goers back to the big screen?

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

Luxul - Not just a router, it's EPIC

Luxul - Not just a router, it's EPIC

The network is the foundation on which modern entertainment, security, control and automation systems are built. The new Epic series of routers from Luxul are designed to help integration professionals build that foundation and deliver a great customer experience. The router is a critical piece of every network-connecting a local network to the Internet, controlling traffic and providing security. With the release of its new Epic series, Luxul has redefined the router, adding capabilities that make it far more than just a traditional router. In addition to being high-performing commercial grade routers, the Epic series offers a platform for optimizing the user experience in smart homes, workplaces, retail establishments and more. This experience is delivered through Luxul and third-party applications running on the Epic platform.