Up Close & Personal Digital Signage

Microsoft Research Asia recently released a few videos on their SemanticMap. While they don’t have plans to productize it for signage, I’m sure there will be many enterprising vendors who will.

The display detects both motion and gestures (no doubt utilizing Kinect technology). When a person is far away they see the most significant information in large, bold type. As they approach the display the type size dynamically decreases and the level of detail increases and further overlays are shown. This is similar to a GPS system’s auto-zoom function, where the detail increases as you approach a turn.

The overlays are dynamic, and updating in real-time, so could potentially show not just where a conference room is, but the schedule of events. Microsoft says their overall goal of Semantic Map is to “help people find their way around both physical and information spaces, by exploiting natural information-seeking behaviors and body movements”.

See the videos at: http://vimeopro.com/msradesignteam/portfolio/video/39564782 and http://vimeopro.com/msradesignteam/portfolio/video/39564783

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