Advert on Oxford Street shown only to women

An interactive hoarding at a London bus stop aims to show a 40-second advertisement only to women and girls.

The screen showing the short video campaign, by children's charity Plan UK, is located at a bus stop opposite Selfridges on Oxford Street.

A camera will measure facial features of the person standing at the screen to decide whether it is a man or a woman. It guesses right 90% of the time.

If it is a male, the screen will direct him to the charity's campaign website.

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