After four years of declines, TiVo adds new customers
TiVo has spent the last several years losing subscribers, dropping to mid-2000s customer levels in the second quarter of this year. But the DVR maker might finally be showing some positive momentum, reporting 117,000 net new customers in its third-quarter earnings report. Those new customers are the result of growth in TiVo's partnerships with pay-TV operators, spurred by the addition of partners like Virgin Media and RCN. And that strategy - based around getting cable companies to offer TiVo DVRs to their customers rather than the set-top boxes they've been using - could help the company grow even more over the next few quarters. In addition to its existing partnerships, TiVo will see some promotion from DirecTV soon, and Comcast is integrating its video-on-demand service to work with TiVo DVRs consumers can buy themselves. The company says its partnerships give it a potential footprint of 10 million homes between them, compared to the 2 million subscribers it currently has.
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