Streaming media player shipments to reach 3.6 million in 2011, says In-Stat

Shipments of over-the-top set top boxes — also known as streaming media players and digital media adapters — have seen sizable growth over the past two years and will finish 2011 with more than 3.6 million units shipped, according to In-Stat. Future growth, however, will be a little more difficult as other Internet-connected devices, such as Blu-ray players and video game consoles, become even more common and compete for their share of consumers interested in streaming entertainment online. A new In-Stat report, “Streaming Media Players: Here Today, Gone Tomorrow?,” finds that streaming IP video is quickly becoming a common feature in consumer electronics rather than a core function. As a result, some suppliers of streaming media players are de-emphasizing their stand-alone OTT set-top boxes in favor of concentrating development on streaming media software platforms.

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