Average U.S. Family Has 10 Netflix-enabled Devices

Netflix's recent decision to increase the number of devices by which an individual subscriber can access streaming content underscores the service's ubiquitous reach in consumer electronics. Netflix recently upped the number of devices a subscriber can use to stream to 50 from five. And with Netflix streaming now directly accessible on more than 250 CE devices - the latest being Android smartphones - analyst Dan Rayburn believes the average U.S. family has 10 Netflix-enabled devices. If Netflix hadn't allowed individual subscribers more access points, a not-untypical member with an iPad, iPhone, iPod, video game console and connected Blu-ray player or connected HDTV would have risked a streaming cap. That said, Netflix CEO Reed Hastings in recent presentations has said the percentage of subs accessing rental streams on mobile phones is minute, compared with those accessing streaming on tablet computers and connected TVs.

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