Lutron Launches Energy-Saving Campaign

Lutron Electronics Thursday announced a multimedia campaign aimed at spreading awareness of its products' energy-saving attributes. The campaign includes a series of four 30-second TV commercials, a new website at LutronSavesEnergy.com and a continuation of the company's Mobile Experience Tour next year. The TV commercials will air on HGTV and the DIY channel. "Lutron has been committed to saving energy since 1961," Chris Murray, senior vice-president of Lutron's residential solutions business, said as part of the annoucnement. "In fact, we estimate the installed base of our products already saves the nation nearly 10 billion kWh of electricity, or approximately $1 billion in utility costs per year. This latest campaign is our most coordinated effort yet to educate the public on the many energy-saving benefits of Lutron products."

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

D-Tools System Integration Software

D-Tools System Integration Software

D-Tools' System Integrator (SI) is the most widely used and comprehensive estimation, design, and project management software platform, specifically designed to fulfill the diverse needs of residential AV systems design and installation firms. D-Tools ties project workflow together into a singular, data-driven, connected process that increases operational efficiency while reducing time and costs. Along with access to a comprehensive library of manufacturers' products, this solution positively impacts all areas of a system integrator's business.