Netflix Testing Streaming-Only Model in the U.S.?

A Netflix spokesperson would not confirm nor deny online chatter the DVD rental service is testing a $7.99 streaming-only plan in select markets nationwide. According to hackingnetflix.com, Los Gatos, Calif.-based Netflix is testing a plan that would include a $2-per-month option to rent one DVD at a time, bringing the total cost to $9.99 per month — $1 more than the current $8.99 plan for one DVD and unlimited streaming. Last month Netflix bowed a $7.99 (Canadian) streaming-only plan in Canada — the company’s first foreign business venture. CEO Reed Hastings mentioned Netflix would be launching a streaming-only service in the United States in the near future. “We’re always testing consumer sentiment for everything related to Netflix, whether it is pricing, website design, content or devices,” said Netflix spokesperson Steve Swasey, adding he wouldn’t confirm any specific testing. Noteworthy is that Netflix has offered a domestic ($7.99) streaming-only option for Starz Media content, which includes Disney titles, since 2008.

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