CEA Opens Doors To Consumers

The Consumer Electronics Association (CEA) will invite individuals -- consumers -- to become part of CEA, and to celebrate membership they will be able to attend the last day of the 2011 International CES in January. That was the main surprise in the keynote of Gary Shapiro, president/CEO of CEA, during his keynote speech at Tuesday lunch during the organization's Industry Forum, being held at the Fairmont Hotel, here, in which he discussed the industry, the economy and a little politics. Consumers will be invited to become members of CEA for the first time -- who will be called Consumer Technology Enthusiasts, or CTEs. These new members will be able to participate in beta tests of new products, be part of an online community, and be given insider access to the industry, Shapiro said. The recruitment program will begin on Nov. 9 with information on membership fees and other details, which will be announced by CEA at its annual International CEA press event in New York on that day.

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