Roku & Boxee respond to Steve Jobs and his Apple TV announcement

Roku, which markets Internet video receivers priced between $59 and $99. Roku vice president of marketing Chuck Seiber said his firm is targeting different consumers than Apple and offers unique content including Major League Baseball games and Ultimate Fighting Championship matches. “We’re going to make our product really inexpensive, really super easy to use,” Sieber said. He also noted that Roku has managed to stave off competition from consumer electronics firms marketing broadband-connected Blu-ray players and TVs.

Boxee which plans to begin distributing its $199 Boxee Box in November, but isn’t cutting the price for its receiver, which will allow users access to Web video content from dozens of providers. Boxee CEO Avner Ronen wrote in a blog post late Wednesday.

“We have a different view of what users want in their living rooms. We are taking different paths to get there. The Boxee Box is going to be $100 more expensive than the Apple TV, but will give you the freedom to watch what you want,”

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