AppleTV - Here's the Hype
Here what Apples Steve Jobs had to say about Apple TV at Apples Fall 2010 event.
“So what have we learned from our users? They want hollywood movies and TV shows whenever they want. It's not complicated. They don't want amateur hour. They want HD -- everyone wants HD. They want to pay lower prices for content. They don't want a computer on their TV -- they have computers. They go to their TVs for entertainment. They don't want to manage storage. They don't want to think about -- they just want to watch movies and TV shows. And they don't want to sync to a computer. And they want whatever hardware we have to be silent, cool, and small. So this is what we've learned. It's different than what a lot of companies think... So we made something new. This is the new Apple TV."
"It's small -- a 4th of the size of the current ATV. It looks like a small hockey puck."
"Matte black. Around back it's got HDMI, USB, optical audio and Ethernet."
"It's got a great remote. It's about movies and TV shows -- it's all HD when the content is available. We've gone to the rental model for this -- you rent everything. It's all rentals and you don't store anything on it -- you just rent them. You stream content from your computer if you want to. There's no syncing required. Stunning photo slideshows. And, it's silent cool and tiny."
"So what about content? iTunes has the largest online library of movies and hd movies iin the world. You can rent them for $4.99 the day they come out on DVD. Now, to buy TV shows it used to be $2.99 -- people said that was too expensive. Now they're going to be $.99."
"Remember, these are commercial free. Now this is a big step for some of the studios to make. So we have ABC and Fox. We think the rest of the studios will see the light. In addition to renting, you can also stream Netflix. You can also watch anything you want on YouTube. You can get photos from Flickr and MobileMe. And you can stream content from your computer."
"So that gives you an overview of Apple TV. Now let me show you something else that's really cool. We talked about AirPlay before. One of the things we can do with AirPlay is stream content from an iPad to an Apple TV. You're going to be able to be watching a movie, push it to your TV, and finish watching it there. You're going to be able to push photos from your iPad to your TV... it's going to be pretty cool. The price of Apple TV was $229... users said they'd like to see it more affordable. So we're gonna lower the price, from $299... to just $99. The Apple TV will be available in 4 weeks."
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