World Cup 2010 in 3D now showing on ESPN 3D

Cable sports giant ESPN's latest network, ESPN 3D, launched successfully at 9:30 am EST Friday with the stereoscopic 3D broadcast of the 2010 FIFA World Cup match between Mexico and South Africa. ESPN held a launch event for the press at its Bristol, Ct. headquarters, where the game could be seen on both a Samsung DLP set that used active-shutter glasses and a Hyundai LCD set that used passive glasses. Sony, which is sponsoring the channel's launch, has also supplied a number of its new 3D LCD sets to ESPN Wide World of Sports in Orlando, Fla., where ESPN is hosting a viewing party for fans. Read what Glen Dickson of Broadcasting & Cable who was in Bristol for the launch had to say.

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