PowerHouse Alliance Welcomes Eero, Luma, MSE Audio, and Samsung to Vendor Lineup

New product lines respond to market focus on entertainment to provide dealers with the products needed to suit any installation.

Pittsburgh, PA - October 19, 2017 - The PowerHouse Alliance announces the immediate availability of products from four new vendors including eero, Luma, MSE Audio, and Samsung. Each new vendor extends the PowerHouse Alliance's strength in product variety for sought-after categories, carefully selected by members.


Luma and eero increase product options for wireless networking, as demand for the category grows alongside the emphasis on entertainment in the home. Eero products provide a mesh network through software and hardware, for a strong and secure network.
Beyond just whole-home Wi-Fi, Luma provides industry-leading cybersecurity and parental control capabilities that dealers can offer their customers.

"Luma is excited to partner with PowerHouse Alliance to expand the mesh networking category for custom installers in the residential networking market," commented Dr. Paul Judge, co-founder and CEO of Luma. "With PowerHouse Alliance's expertise in national distribution and Luma's commitment to delivering a premium whole home Wi-Fi and cybersecurity solution, we are confident this partnership will drive results as the connected home and IoT space continue to expand."

Audio expansion comes from both Samsung and MSE Audio. Samsung, TV, speakers, audio equipment, networking, and accessory products will be available through PowerHouse Alliance distributors. MSE Audio expands the audio category with products from its six brands including Induction Dynamics, Phase Tech, Rockustics, Solid Drive, Soundsphere, and Soundtube. Current vendor Vanco International also expands the breadth of audio options, with the newly acquired Beale Street Audio line, which is now also available through PowerHouse Alliance distributors.

"PowerHouse represents a formidable group of companies with extensive reach throughout the residential and commercial AV industries, and we look forward to the exposure Powerhouse can give to our speaker brands," said Chris Combest, president of MSE Audio.

"Homeowners are starting to focus on entertainment, which requires better video, stronger wireless capabilities and audio quality. Adding these new lines responds to market needs so dealers are equipped to provide solutions suiting any home," said PowerHouse Alliance Executive Director Dennis Holzer. "Luma, eero, MSE Audio, and Samsung's lines vastly expand the breadth of offerings from PowerHouse, making our members even more so a one-stop shop for all AV and networking needs."

To learn more about the PowerHouse Alliance or any of its member distributors, please visit www.powerhousealliance.com.

About PowerHouse Alliance
The PowerHouse Alliance is a national consortium of regional wholesale distributors delivering name brand products for custom installers, specialty dealers, large retailers and industry buying groups in the residential and commercial audio/video, home entertainment, security, IT and consumer electronics accessories markets. With combined annual sales in excess of $800 million, PowerHouse Alliance member companies represent 800,000 square feet of warehouse space in convenient locations across the country, stocked with more than 150+ product lines. Creating cost efficiencies for manufacturers and buying power for customers, the Alliance offers a national footprint with the added benefit of local sales, training and support.

Powerhouse Alliance members include: 21st Century, Autco, Audio America, CED, Davis Distribution, ECD, EDI, Mountain West, MRI, Sierra Select, Ui Supplies, and Volutone.


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