Parks Associates and SUTHERLAND host industry webcast to examine support strategies for the IoT

Complimentary webcast explains how data and AI can be leveraged to improve customer engagement

Dallas, TX, June 8, 2017 — Parks Associates announced it will co-host the webcast "Support Strategies for an IoT World" with SUTHERLAND today, Thursday, June 8, at 1 p.m. CT. The complimentary webcast will examine support strategies to leverage consumer data, analytics, and innovations such as artificial intelligence (AI) to create optimal and personalized user experiences (UX).

"The IoT creates innumerable business benefits, including long-term efficiencies in operations, customer support, product development, and marketing, but the consumer experience is key to driving adoption and evolution of IoT," said Patrice Samuels, Senior Analyst, Parks Associates. "To realize these benefits, companies must provide high-level experiences that respond to user expectations and demands."

The webcast features experts from Parks Associates and SUTHERLAND addressing how advanced analytics can help optimize business processes to ultimately drive improvements in product development and customer service. Webcast participants include:
• Ted Kassiotis, Sr. Director, Solutions - Technology Vertical, SUTHERLAND
• Patrice Samuels, Senior Analyst, Parks Associates

Parks Associates research shows that the percentage of consumers reporting problems with smart home devices has increased over the past year. In 2017, 34% of U.S. broadband households with a smart home device experienced problems with that product. The leading problems reported by these owners are issues with connectivity and device performance.

The speakers will also address the following topics during the webcast:
• Strategies to develop smarter products that meet consumer needs in a complex IoT environment
• Ways to leverage advanced analytics to improve the customer experience throughout the lifetime of a connected product
• Solutions that use data to drive personalized support experiences and lead to improved customer engagement and loyalty
• The role of artificial intelligence and other advanced self-help technologies in reducing support costs without compromising customer experience

To register for "Support Strategies for an IoT World," go to To schedule a meeting with an analyst or request specific research data, contact Holly Sprague at or 720-987-6614.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, and Smart Energy Summit: Engaging the Consumer.

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