SpeakerCraft Showcases 2017 Loudspeaker of the Year – the Dolby Atmos® Enabled In-Wall Height Speaker – at ISE 2017

The SpeakerCraft ATX100 reflects sound off the ceiling to place and move audio anywhere in the room, including overhead, to bring entertainment alive for the audience.

AMSTERDAM, NETHERLANDS 9 February 2017 - SpeakerCraft will be demonstrating the world's first Dolby Atmos® enabled in-wall height speaker, the AIM Series 2 ATX100, at ISE 2017. The SpeakerCraft ATX100 reflects sound off the ceiling to place and move audio anywhere in the room, including overhead, to bring entertainment alive for the audience. Last month at CES 2017, the revolutionary speaker was named "Loudspeaker of the Year" at the 2017 Consumer Technology Association's Mark of Excellence Award Ceremony. The ATX100 is being demonstrated at Core Brands Stand 1-N53 in the RAI Convention Center.

The new Dolby Atmos® enabled in-wall height speaker, together with the introduction of an expanded top-of-the-line AIM Series 2 family of in-wall speakers, reinforces the brand's commitment to constantly define new standards for speaker performance, reliability, and value.
According to Mike Jordan, Core Brands VP Product Management, the ATX100 brings out the best in object-based audio; the immersive experience it delivers is incredible. "As the world's first Dolby Atmos enabled in-wall speaker, it's a leap forward that will simplify how technology integrators design and implement truly immersive audio systems for their clients. It delivers theater-caliber listening experiences with any source material coming through a Dolby Atmos enabled AVR in any media room," he said. "We're honored to win 'Loudspeaker of the Year' and excited to demo this remarkable speaker for ISE 2017 show attendees."
The ATX100 is the architectural in-wall solution to the traditional floor-standing or bookshelf height speakers currently available. The design adheres to Dolby's recommended specifications and requirements for optimal performance.
"We focus on creating solutions for our dealers and their customers," continued Jordan. "The ATX100 is a win for both. As an in-wall speaker, the ATX100 improves room aesthetics over the floor-standing or bookshelf height speakers. That's a win for homeowners, who don't always have a ceiling that can handle installed speakers. Plus, dealers win with an easy path to upgrade existing systems to object-based surround."
The ATX100's dual drivers and tweeter fire upward into the acoustically controlled wave guide that projects the Dolby Atmos height cue information off the ceiling, creating the immersive effect. The ¾" custom titanium dome tweeter with high-energy Neodymium magnet structure boasts frequency response up to 22kHz. With its dual 2½" Kevlar-reinforced pulp mid-bass drivers, the ATX100 can handle up to 125 Watts of amplifier power at 8 Ohms.
To maximize the sound reproduction and minimize sound transmission to adjacent rooms, the ATX100 features a fully integrated acoustic back box. And like other speakers in the AIM Series 2 line, it leverages SpeakerCraft's Acoustic Isolation Technology™ to minimize acoustic energy transfer to the mounting and surrounding surfaces. This acoustic decoupling allows listeners to hear more of the actual speaker and less of the sound that normally radiates from the mounting surface.
The ATX100 Height Speaker has an MSRP of US$349 and is now available for shipping worldwide.
The new Height Speaker combines with SpeakerCraft's two new AIM Series 2 LCR In-Wall speakers to create an exceptional Dolby Atmos enabled speaker system:
The ATS500 System pairs the ATX100 height speaker with the new Kevlar-woofers based AIM LCR5 FIVE Series 2 behind a single, low profile, magnetic attached grille.
The ATS200 System combines the ATX100 height speaker with the glass-fiber woofers based AIM LCR5 TWO Series 2, also behind a single grille.
The systems have MSRPs of US$1,329 and US$1,199 respectively. Both the new AIM Series 2 LCR models feature the new Arrayed Point Source (APS) Tweeter Module™, the in-wall counterpart to SpeakerCraft's ARC Tweeter array in the AIM Series 2 in-ceiling line. And to provide dealers with maximum flexibility, a third system option combines the ATX100 with any current SpeakerCraft Profile AIM LCR5 in-wall speaker.
"Our goal is to give dealers multiple options to ‘wow' their customers with Dolby Atmos enabled solutions," Jordan concluded. "The Height speaker can even be added to existing in-wall systems, enabling dealers to easily upgrade to object-based surround audio."
Like the ATX100, the above systems are now available to order in Europe. Custom installers can experience the Dolby Atmos enabled in-wall speakers themselves at Core Brands Stand 1-N53 at ISE 2017.
For high-res images, click here.
The Mark of Excellence Awards, presented by the Consumer Technology Association (CTA), recognizes the best in custom integration and installed technology. Each year manufacturers, distributors and systems integrators compete in more than 30 award categories for this coveted honor.
About Dolby Atmos
Dolby Atmos delivers moving audio—sound that can be precisely placed and moved anywhere in three-dimensional space, including overhead. It brings entertainment alive all around the audience in a powerfully immersive and emotive experience. To learn more about Dolby Atmos, visit dolby.com/Atmos.
About SpeakerCraft
The choice of custom installers for its bold performance, SpeakerCraft combines premier audio with designer aesthetics to fill the home with music and audio enjoyment inside and out. Internationally recognized for innovation in architectural loudspeakers, SpeakerCraft is distributed through a comprehensive channel of select dealers and distributors worldwide. For more information, visit www.speakercraft.com.
About Core Brands
Anchored by the ELAN Smart Home Control Platform, Core Brands combines the strengths of its iconic control, audio, power management, connectivity and video distribution brands - ELAN®, SpeakerCraft®, Gefen®, Niles®, Panamax®, Proficient®, Furman®, Sunfire® and Xantech® - to deliver a portfolio of connected home and commercial solutions to its channel partners and end users. For further information, visit www.corebrands.com.

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