The Stephenz Group Launches MyStudio[Pros], a New Division to Help Independent Home Security Dealers Differentiate Themselves in the Growing Smart Home Automation Market
Agency transforms marketing services for independent security dealers.
SAN JOSE, Calif., June 23, 2016 /PRNewswire/ -- The Stephenz Group (TSG), one of Silicon Valley's largest independent branding, marketing and digital agencies, announced the launch of a new division: MyStudio[Pros]. MyStudio[Pros] is the only on-demand marketing services firm in the US which is 100% dedicated to serving the marketing needs of independent home security dealers. While working with technology companies targeting home security, TSG discovered the large underserved market of independent home security dealers. This new division will serve the over 15,000 dealers nationwide who need affordable, high quality, professional marketing services. With the home automation market growing at a compound annual growth rate of 26.3% it is projected to be worth more than $21 billion in 2020 (Transparency Market Research) and dealers need these marketing resources to be competitive and grow their business.
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The new "on-demand agency" offers personalized services with Account Reps assigned to specific dealers, as well as easy-to-order items on its website www.mystudiopros.com. "We are transforming how independent security dealers market their home security services to the consumer," said Barbara Zenz, The Stephenz Group President and CEO.
"As the consumer embraces smart home automation, home security dealers must compete with large cable companies, while marketing and branding their own business, retaining their customers, and selling new services. MyStudio[Pros] is the partner that will help them compete by bringing world-class marketing services to their fingertips." Zenz further stated.
How it works.
The agency launched the division with an innovative business model based on a monthly VIP membership fee of only $50 per month. This provides dealers with discounts on services and access to affordable resources such as strategic planning and top quality creative resources, including: website design, SEO and complete lead generation programs. This model allows MyStudio[Pros] to give its dealers "big ideas for small prices".
Dealers have options. They can connect with MyStudio[Pros] through their central monitoring service provider or they can sign up directly. MyStudio[Pros] has strategic relationships with leading central monitoring companies, including UCC in San Antonio, Texas. "MyStudio[Pros] offers our dealers access to resources normally not available to them. Now they have their own marketing department." Teresa Gonzalez, President, UCC, San Antonio, Texas.
The Stephenz Group brings a unique perspective to the home security sector, based on years of experience with home security services as well as extensive channel marketing experience with major technology brands. "We saw a need in the market," commented Barbara Zenz. "There haven't been many options for independent dealers to partner with marketing services agencies, so by combining our innovative service approach with a breadth of creative options, dealers can work with marketing experts to help them build their brand with customized marketing tools."
"Independent dealers have never had it tougher. With the growth in home security and home automation, UCC dealers need additional services to help them grow their business. MyStudio[Pros] is an example of UCC's goal to provide our dealers with the tools they need. Our dealers and their success is what matters to us," added Ron Bowden, Director of Dealer Services, UCC.
About The Stephenz Group and MyStudio[Pros]
The Stephenz Group is one of the largest independently owned B2B branding and digital advertising agencies in Silicon Valley. The Stephenz Group has experience building brands for clients such as Enlighted, Epson, HP, Icontrol, Infoblox, Qualcomm, and Samsung. In addition to MyStudio[Pros], the company also has a division called STUDIO that helps clients of all sizes to optimize their communications with high-quality, fast, and scalable web services, presentation design & events. The Stephenz Group has received hundreds of national, regional, and local creative awards, and is ranked among the Top 100 B2B agencies in the United States by B2B Marketing Magazine, Top 25 High-Tech Agencies in the United States by AdWeek, and Top 200 Agencies in the United States by Ad Age. For more information, please visit stephenz.com or mystudiopros.com.