Show Floor Additions Reflect Top Trends in Tech at CES Asia™ 2016

Second annual event to include Startup Park, Drone Demo Area, outdoor exhibits, and more than 350 exhibiting companies

Arlington, VA, May 2, 2016 - The second annual CES Asia™ 2016 will feature new show floor highlights, including Startup Park, a Drone Demo Area, outdoor exhibits, a dedicated hall for vehicle technology, the N4 Stage and more, including more than 350 exhibiting companies from 23 countries, regions and territories. Covering four halls of exhibit space, compared to two in 2015, the CES Asia show floor is poised to be packed with today's hottest consumer technology trends. Owned and produced by the Consumer Technology Association (CTA)™, and co-produced by Intex Shanghai, this year's show will run May 11-13, 2016, in Shanghai, China.


"Influential brands come to CES Asia to launch new products into the Asian market. From tech powerhouses to innovative startups, manufacturers, developers and suppliers - they will all be here to create strong business relationships within both new and existing industries," said Gary Shapiro, president and CEO, Consumer Technology Association. "In our second year, the show floor expansion is vast both in terms of size and scope. We have really focused in on what businesses need to succeed in this industry and that's partnerships. One of the biggest shifts in business today is that large companies are partnering with small companies to diversify and strengthen their brands. With that in mind, we have added exhibitor showcases and marketplaces to our show floor to help companies identify partnership opportunities."

Startup Park (SNIEC, Hall N4) - A brand new destination to showcase new products, services and ideas from startups looking for exposure in the Asian market. This designated area on the show floor will feature the latest in emerging technologies and house 50 startups with exhibitors from China, France, Hong Kong, Singapore, South Korea, UK and the United States. Several startup organization partners will be present on-site, including EnchantVC (Singapore), French Tech (France), HardwarePro (UK) and Shenzhen Electronics Industry Association (China).

"We look forward to CES Asia 2016, as this will be a fantastic opportunity to showcase our product in the Asian market," said Saketaram Soussilane, CEO of Meo (SNIEC, Hall N4, Booth #4133), based in Hong Kong. "The show is the best way to promote 'blue, your portable and personal air quality guide' where it is most needed."

Building on the continued success of global CES events, including CES Unveiled Paris, and the vibrant startup market in France, will be French Tech, a featured section of the show floor welcoming 21 French startups. EnchantVC is bringing ten startups from Singapore and HardwarePro bringing ten startups from the UK.

CES Asia will cover three key themes: connectivity, innovation and the Internet of Things (IoT). The show floor will feature 15 product categories to tell the story of consumer tech trends across both traditional and emerging industries including: 3D printing, health, robotics, smart home, sports and fitness, vehicle technology, wearables and more.

"It is a great privilege for 3M to participate in CES Asia 2016, where we are proud to launch the brand new 65'' Projected Capacitive touch system," said Zhu Gu, General Manager of the Display Material & System Division at 3M China Ltd. (SNIEC, Hall N1, Booth #1360). "CES Asia is an excellent platform for technical communication and 3M is very honored to present the leading technology of the large format Projected Capacitive touch system, made by metal mesh, to the Asian audience."

N4 Stage (SNIEC, Hall N4) - will host a variety of programming for CES Asia attendees, through Living in Digital Times, including:

• Last Gadget Standing competition - a fast-paced experience featuring exhibitor demos in a competitive environment
• Robots on the Runway - replacing fashion with robots, this is the stage to watch for the most high-tech robotic developments and prototypes
• FashionWare Show - an exclusive showcase of some of today's hottest trends in fashion, digital health, and fitness and sports tech
• Fitness Tech and Wearables showcase - an inside look at how the health industry is developing wearables designed to improve the user's well-being through exercise, diet and nutrition

"We are looking forward to attending CES Asia 2016. Bright Beacon technology is the first to launch their domestic iBeacon service of a complete set of operators in China," said Ying Ruan, CEO, Bright Beacon (Beijing) Technology (SNIEC, Hall N1, Booth #1039). "We want to recommend the latest hardware equipment, the cloud management platform, and the building of wisdom couplet solution to counterparts and the public."

Outdoor Exhibits - For the first time at CES Asia, Continental Automotive Holding Co., Ltd. and BMW will have outdoor exhibits in front of Halls N3 and N4 to give attendees a test drive experience from SNIEC to the streets.

"There is no doubt that participating in CES Asia 2016 will significantly increase our company name awareness and product value," said Victor Sun, CEO, Shadow Creator Information Technology Co., Ltd. (SNIEC, Hall N2, Booth #2584). "We welcome CES Asia attendees to try on our Air Glass, which are AR intelligent glasses with holographic imaging and binocular displays. We assure you of an amazing experience."

Flying high in the exhibit floor air will be exhibitors demoing their drones on-site throughout the show in the Drone Demo Area. Demos from companies such as Mirarobot, Ingram Micro, and Yuneec will take place every half hour May 11-13.

"We really appreciate the opportunity to attend CES Asia 2016 because we believe it will bring our products and services to the international scene," said Melonie Zeng, CMO of VisionStar Technology Co., Ltd (SNIEC, Hall N2, Booth #2155), based in Shanghai. "It will be fascinating to meet so many potential partners and buyers, and a great chance to learn from each other."


About Consumer Technology Association:
Consumer Technology Association (CTA)™ is the trade association representing the $287 billion U.S. consumer technology industry. More than 2,200 companies - 80 percent are small businesses and startups; others are among the world's best known brands - enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. The Consumer Technology Association also owns and produces CES® - the world's gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA's industry services.

About CES Asia:
Owned and produced by the Consumer Technology Association (CTA)™ and co-produced by Intex Shanghai, CES Asia is the premier event for the consumer technology industry, showcasing the full breadth and depth of the innovation value-chain in the Asian marketplace. Key global businesses come to this new event to grow and reinforce their brand by showcasing the latest products and technologies to consumer tech industry executives, foreign buyers, international media and a limited number of consumers from China. Attendees have exclusive access to some of the largest brands from China and around the world, while celebrating the innovation that defines the consumer technology sector.

About Intex Shanghai:
Intex Shanghai Co., Ltd is the sub joint venture company of CCPIT (China Council for the Promotion of International Trade) Shanghai, which started 1992 and jointly invested by Shanghai Hongqiao E&T Development Zone United Development Co., Ltd., CCPIT Shanghai and Istithmar P&O Estates FZE. Intex owns venue in Shanghai, and manages various exhibition venues outside of Shanghai, and also organizes and co-organizes about 10 international trade shows in China as a prominent producer of international tradeshows. Intex Shanghai is the vice chairman of SCEIA, the Deputy Director of CAEC and the member of UFI, and has a stand-out reputation in the domestic exhibition industry. Find Intex Shanghai online at www.intex-sh.com.

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