CES 16 - Announcing Startup Park: The Home for Startup Innovation at CES Asia 2016

Curated exhibit area to provide entrepreneurs an opportunity for brand exposure in the rapidly growing Asian marketplace

Arlington, VA, December 8, 2015 - The latest developments from innovative startups will take the spotlight at Startup Park, a new exhibit area at the second annual CES Asia. Startup Park at CES Asia 2016 will showcase the latest ideas and innovations from an international array of budding entrepreneurs. With a show floor twice the size of 2015, the upcoming CES Asia serves as the premier event for the Asian consumer technology market for global brands and budding startups. Owned and produced by the Consumer Technology Association (CTA) - formerly the Consumer Electronics Association (CEA) - CES Asia will run May 11-13, 2016 in Shanghai, China and will occupy four halls in the Shanghai New International Exhibition Centre (SNIEC).

Modeled after the Eureka Park™ Marketplace at CES, Startup Park will feature new products, services and ideas from startups seeking exposure in the rapidly growing Asian marketplace. Eureka Park, now in its fifth year, is an awe-inspiring curated exhibit area that features hundreds of cutting-edge technologies and provides rising stars an opportunity to connect with suppliers, manufacturers, investors and media to grow their businesses.

"We've seen countless startup success stories at Eureka Park in Las Vegas. The market is ripe for us to bring the same curated model for startup success to CES Asia through our new Startup Park exhibit area," said Karen Chupka, senior vice president, CES and corporate business strategy. "This new area provides a unique and focused opportunity for small companies to introduce their products and services to potential buyers, partners, investors and media throughout Asia."

Startup Park will be located at SNIEC Hall N4, and exhibiting parameters are designed to make it easy and affordable for startups.Exhibitors must meet the following criteria to participate in this area:

* Technology displayed must be applicable to consumer technology
* Technology cannot already be commercially available
* The technology must be demonstrable as a prototype or software mockup; no paper/concept entries.
* Participation is not limited to researchers and startups. CES Asia exhibiting organizations may have other commercial technologies as long as the technology shown in Startup Park meets these criteria.
* Must be a first-time exhibitor at CES Asia

An independent audit of the inaugural CES Asia in May, 2015 shows 28,682 attendees and 212 exhibiting companies. An anticipated 350 exhibiting companies and more th an 30,000 attendees are expected for CES Asia 2016. To date, more than 150 exhibitors from 13 countries are confirmed. Notable exhibitors include 3M, Audio-Technica, Cobra Electronics, Continental Automotive Holding, Gibson Brands, IBM, Monster, NavInfo, Pioneer, Qihoo 360 Technology, SAIC-GM/OnStar, Scosche, Speck, Twitter and Voxx.

About Consumer Technology Association:
The Consumer Technology Association (CTA)TM, formerly the Consumer Electronics Association (CEA), is the trade association representing the $285 billion U.S. consumer technology industry. More than 2,200 companies - 80 percent are small businesses and startups; others are among the world's best known brands - enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES - the world's gathering place for all who thrive on the business of consumer technology. Profits from CES are reinvested into CTA's industry services.

About CES Asia:
Owned and produced by the Consumer Technology Association (CTA)™ and co-produced by Intex, CES Asia is the premier event for the consumer technology industry, showcasing the full breadth and depth of the innovation value-chain in the Asian marketplace. Key global businesses come to this new event to grow and reinforce their brand by showcasing the latest products and technologies to CE industry executives, foreign buyers, international media and a limited number of consumers from China. Attendees have exclusive access to some of the largest brands from China and around the world, while celebrating the innovation that defines the CE industry.

About Intex Shanghai:
Intex Shanghai Co., Ltd is the sub joint venture company of CCPIT (China Council for the Promotion of International Trade) Shanghai, which started 1992 and jointly invested by Shanghai Hongqiao E&T Development Zone United Development Co., Ltd., CCPIT Shanghai and Istithmar P&O Estates FZE. Intex owns venue in Shanghai, and manages various exhibition venues outside of Shanghai, and also organizes and co-organizes about 10 international trade shows in China as a prominent producer of international tradeshows. Intex Shanghai is the vice chairman of SCEIA, the Deputy Director of CAEC and the member of UFI, and has a stand-out reputation in the domestic exhibition industry. Find Intex Shanghai online at www.intex-sh.com.

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