Digital Signage Expo 2016 Opening Keynote to Feature David Meerman Scott Address on “Real-Time Marketing”

Conference Registration Now Open

Atlanta - Digital Signage Expo (DSE), the world's largest International tradeshow and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that registration for its 2016 event is now open and will feature its opening keynote on Wednesday, March 16 when David Meerman Scott presents "Real-Time Marketing, a New Approach to Expand the Power of Digital Signage." DSE 2016 will be held March 15-18 at the Las Vegas Convention Center in Las Vegas.


Scott's "real-time" approach focuses on meaningful, measurable and low/no-cost strategies that immediately reach digital signage audiences directly. His informative, entertaining and high-energy presentation will not only outline these strategies, but also offer the best examples of success from a wide variety of large and small organizations - and he'll demonstrate to attendees how to attain the same results.

Scott will offer a step-by-step action plan for harnessing the power of modern marketing and public relations to communicate with buyers directly, raise visibility and increase sales with his "real-time" approach that abandons the traditional paradigm by creating digital signage content that people are eager to consume and share. Learn how large and small companies, nonprofits and other organizations can leverage digital signage content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.

Watch as Scott describes his keynote session https://youtu.be/ZL1SwfzzqkY

NEW for 2016 DSE will also feature -
* Expanded End User Track - 24 seminar sessions, specifically:
** Corporate Communications
** Food & Beverage
** Higher Education
** Retail
** Content University

Registration for David Meerman Scott's Wednesday Keynote "Real-Time Marketing, a New Approach to Expand the Power of Digital Signage," or any of the DSE 2016 educational conference seminars, which are sponsored by Broadsign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits is available online at www.digitalsignageexpo.net.

Mark your calendar now: DSE® 2016, co-located with the Digital Content Show, is scheduled for March 15-18, 2016, with access to the Exhibit Hall March 16 & 17 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone, (770) 817-5905. Or, for more information, visit www.DSE2016.com

You can follow DSE on Twitter at DSExpo, or for all DSE 2016 updates, use #dse2016. For year-round news and information on digital signage, visit DSE's new Digital Signage Connection web portal at www.digitalsignageconnection.com.

About David Meerman Scott
David Meerman Scott is a master of the new rules for growing business, spreading ideas and generating attention in our always-on, Web-driven world. Advance planning is out - speed and agility are IN! Scale and media buying power are no longer a decisive advantage. Instead, Real-Time is the mindset for the future where content is king! Those who embrace these new ways will leap ahead of competition.

David is an internationally acclaimed sales and marketing/public relations strategist whose books and blog are must-reads for professionals and organizations seeking to stand out, get noticed and capture hearts and minds for their products, services and ideas. He is author or co-author of ten books (including four international bestsellers) with over one million books in print. The New Rules of Marketing & PR, now in its 4th edition with over 350,000 copies sold, is a modern business classic that has been translated into 26 languages and used as a text in hundreds of universities and business schools worldwide. Real-Time Marketing & PR is a Wall Street Journal bestseller and Newsjacking, and The New Rules of Sales and Service have each broken new ground with fresh ideas. David is also co-author of Marketing the Moon (being made into a feature film entitled The Men Who Sold the Moon) and Marketing Lessons from The Grateful Dead.

About DSE
DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 15-18, 2016 with access to the Exhibit Hall March 16-17. DSE is the world's largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in 10 educational tracks. The 2016 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted Industry Roundtable Discussion Groups and free presentations staged in on-floor theaters.

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