Digital Signage Expo Announces Cross Promotion with China’s Shanghai Digital Signage IFAIR Show for 2016

DSE 2016 taking place March 15-17, 2016, at the Las Vegas Convention Center

Atlanta - Digital Signage Expo (DSE), the leading conference and trade show for digital display and interactive technology, announced that it arranged to work with the Shanghai UBM Sinoexpo International Exhibition Company, Ltd to proactively invite those doing business in Asia, and specifically in the Chinese digital signage community to attend DSE 2016 taking place March 15-17, 2016, at the Las Vegas Convention Center.

Ms. Andrea Varrone, DSE Show Director, said, "The initial cooperative agreement calls for reciprocal promotional partner listings, website banners, trade show catalogue page ads and e-newsletter or list mailings, all of which opens the door to opportunity in China, a market where digital signage adoption is growing quickly." She added, "The added possibility of attracting additional attendees from China who are ready to invest in the latest digital signage communications technologies also provides opportunities for additional business relationships for vendors who exhibit at DSE."

Mark your calendar now: Digital Signage Expo 2016, co-located with the Digital Content Show, is scheduled for March 15-18, 2016, with access to the Exhibit Hall March 16 & 17 at the Las Vegas Convention Center in Las Vegas. You can follow DSE on Twitter at DSExpo, or for all DSE 2016 updates, use #dse2016.

The 6th Shanghai Digital Signage Show held September, 2014 in SWEECC and featured a 25,000 square meter show floor with more than 500 well-known domestic and international exhibitors.
IFAIR was organized by Shanghai UBM Sinoexpo International Exhibition Co., Ltd, with support from the Digital Signage Consortium & Nano Opt. Media Inc., China Video Industry Association Large Screen Branch, DSMA TAIWAN, China Advertising Association Outdoor Branch, the Shanghai Multimedia Industry Association, and Shanghai Communication Broadcasting & Television Industry Association.

About DSE
DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 15-18, 2016 with access to the Exhibit Hall March 16-17. DSE is the world's largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in 10 educational tracks. The 2016 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted Industry Roundtable Discussion Groups and free presentations staged in on-floor theaters.

To reserve exhibit space contact Jeanne Phillips, (770) 817-5903. Or, for more information, visit You can follow DSE on Twitter (@DSExpo), or for all DSE 2016 updates, use #dse2016. For year-round news and information on the digital signage industry, visit

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